Dipankar Biswas
Head of Online Supermarket Operations, Carrefour UAE (Majid Al Futtaim)
Dubai, United Arab Emirates · Online Grocery · Quick Commerce · Fulfillment · Unit Economics
About
I run grocery operations that deliver in 20 minutes. I head online supermarket operations for Carrefour UAE — 40 supermarkets converted into a 20-minute rapid-delivery network, plus 60-minute express from 11 stores: roughly 6,200 daily orders and ~AED 230M in annualized sales inside the UAE's AED 1.9B e-commerce P&L, with the same stores fulfilling marketplace orders for Talabat, Instashop and Deliveroo. My job is making speed profitable: since taking over, fulfillment cost per order is down 47% (AED 15 → 8) and OTIF is up from 70% to 99%, while the delivery promise dropped from 30 to 20 minutes.
I learned this trade at the companies that defined it. At Swiggy, I ran central operations through the hypergrowth years — ₹22 Cr in OPEX savings and a 5,000-restaurant expansion across 30 cities. At noon, I drove fulfillment operations excellence across 10+ fulfillment centers in the UAE, Saudi Arabia and Egypt. I started in grocery e-commerce in 2014 at bigbasket. Between Swiggy, noon and Carrefour, I have seen quick commerce built three different ways in two regions.
Before my current role, I launched 20 dark stores across the UAE and Egypt in 18 months — site selection to first order — spent seven months as acting head of Egypt operations running a 5K orders/day country through Ramadan peak (98% on-time delivery, NPS 60+), and drove operations strategy across 11 markets in MENA, Africa and Asia. If it involves getting groceries from shelf to doorstep quickly and profitably, I have probably run it — scheduled, express, quick commerce, dark stores, store-based picking.
Experience
- Majid Al Futtaim — Carrefour, Head of Online Supermarket Operations, UAE; previously Manager Operations Strategy (11 markets) and Product Owner, Process Excellence 2021 – present · Dubai
- noon, Operations Excellence — fulfillment centers across UAE, KSA, Egypt 2020 – 2021 · Dubai
- Swiggy, Program Manager Central Operations; Area Vendor Manager 2017 – 2020 · Bengaluru
- Eatfresh.com, Founding Member — cloud kitchen operations & last-mile 2015 – 2016 · Bengaluru
- bigbasket, Area Sales Manager 2014 – 2015 · Bengaluru
Expertise
Education
MBA (Strategy & Operations), Indian Institute of Management Kozhikode · B.Tech, Calcutta Institute of Technology (West Bengal University of Technology)
Get in touch — open to conversations about Director / Head of Operations roles in fulfillment and quick commerce (UAE, GCC, global), and always happy to talk shop on dark stores vs store-picking.